of Thai internet users use some form of social media for brand research.
name social networks as a main online brand-research channel.
use social media to find products to purchase.
In the global benchmark, social-media brand research remains high through ages 25–54. This supports the channel—not a claim about The Urban Office's customer profile.
Globally, 9% name TikTok their favourite platform. In Thailand it's 30% — more than three times the world average. Strategy built on global data will under-weight the single most important channel here.
Thailand over-indexes the global benchmark on comedy/viral video, product reviews and influencer vlogs. Those are the clearest formats for The Urban Office to test.
76% of all traffic sent from social to websites comes from Facebook. The play isn't either/or — TikTok for reach, Facebook to drive the booking enquiry.
Funny, true-to-life clips of work life. Low cost, high shareability — Thailand's #1 content type.
6 Million ViewsA creator-led tour of the real space. Builds trust and answers the question every lead has.
344.7K ViewsAspirational POV clips that frame the space as the fix for a daily frustration.
55.5K ViewsShort educational pieces that build authority and capture high-intent search demand.
Visually-led reels that sell the atmosphere — the look and feel that makes a space shareable.